2. Chasing money

It’s true – money isn’t everything!

Many people dream of starting their own business and making it big financially. There’s nothing wrong with that aspiration, but it’s important to understand that focusing solely on money can lead to significant challenges on the path to success.

However, if this is the sole motivation, the road to success is inevitably much tougher.

Money is great – it opens doors, creates freedom – but it isn’t everything!


When you start a business, you’re embarking on an entrepreneurial journey that requires dedication, persistence, and resilience. There will be tough times ahead, and it’s during these moments that your passion for what you do becomes crucial. If your sole focus is on making money, you’re more likely to give up when faced with obstacles. On the other hand, if you’re driven by a genuine passion for your business, you’ll be motivated to push through the challenges and find innovative solutions.

Passion fuels your determination, pushing you to go the extra mile and do whatever it takes to make your business thrive. It keeps you going when things get tough and gives you the strength to persevere. Successful entrepreneurs understand that money is a byproduct of their passion and dedication to their craft. By prioritising your passion over monetary gains, you’ll be better equipped to weather the storms and emerge stronger.


Focusing solely on money can also lead to burnout. When you’re constantly chasing financial success, it’s easy to become overwhelmed and lose sight of your purpose. Burnout can drain your motivation, creativity, and overall enthusiasm for your business. To prevent burnout, it’s essential to align your business with your personal values and find meaning in what you do.

When your business is driven by purpose, it becomes more than just a means to make money. It becomes a reflection of your values and a way to make a positive impact on the world. When faced with challenges, having a clear sense of purpose allows you to respond with resilience and adaptability. You’re more likely to view feedback as an opportunity for growth rather than a personal failure. By connecting your passion and values to your business, you create a sustainable foundation for long-term success.


While the allure of financial success is undeniable, the true essence of entrepreneurship lies in following one’s passion. By centering their endeavors on what ignites their inner fire, entrepreneurs not only find a deeper sense of fulfillment but also unlock their boundless creativity and resilience.

  • Identify the moments when you feel most fulfilled and in your element as an entrepreneur. This will help you reconnect with their passions and clarify their true motivations.
  • Set specific goals and milestones for projects and open yourself up to a ‘passion project’ that you do for the love of it, not just for financial gain. This will surely fuel a sense of purpose and pride.
  • Watch this short video that we have created, with practical tips on Balancing Entrepreneurship.